For businesses in the Netherlands, Belgium and beyond

Understand your business first. Then advertise.

SEO, Google Ads, Meta Ads and AI SEO, in the order that suits your business. So your investment goes to customers, not clicks.

Google Partner

Official Google PartnerGoogle does not verify or endorse our SEO services.

Aziz El M’KadmiCarlo RobbenAziz and Carlo · eight years combined on behalf of Google Cancel monthly, no annual contract
N E S W SEO Google Ads Meta Ads AI SEO
Your course after week 1Example
  1. 01A faster website with one clear next step
  2. 02Track enquiries, bookings and sales
  3. 03Then advertise where your customers are
How we work

Services

Six services. One plan that connects them.

Together we decide what comes first, based on what brings you customers. Not everything at once.

Works with
Google AdsMeta Ads ManagerGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerLooker StudioServer-side taggingMicrosoft AdvertisingGoogle AdsMeta Ads ManagerGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerLooker StudioServer-side taggingMicrosoft Advertising

About us

Experience on behalf of Google. The attention of a partner.

Together, on behalf of Google, we supported more than 3,000 accounts across every sector. Now we work for you, personally and directly.

Aziz El M’Kadmi, founder of Northbound Marketing

Aziz El M’Kadmi

Founder · Strategy and growth

Three years as Senior Account Strategist on behalf of Google, with 120 accounts of business owners and agencies each quarter. Before that, sales for SMEs in Belgium. At Northbound he sets the course, from analysis to growth plan.

High Value Program · €3.2M ad spend per quarter
Google Ads SearchAI-Powered Shopping Ads
LinkedIn profile
Carlo Robben, Google Ads specialist at Northbound Marketing

Carlo Robben

Google Ads, Meta Ads and tracking specialist

Five years on behalf of Google in the Google Ads team for the Benelux, then Account Manager for X Ads. Strong in strategy, account structure and smart remarketing on Google, Meta and X.

Top Performer Benelux, Q2 2023
Google Ads SearchGoogle Ads DisplayGoogle Ads VideoAI-Powered Shopping AdsGoogle Ads AppsGoogle Ads Measurement
LinkedIn profile
0 yearscombined experience on behalf of Google
0+accounts supported on behalf of Google
Google Partnerofficial partner status for Google Ads
More about us

Our approach

Growth starts with the right direction.

Every step brings you closer to your north.

N E S W
Step 1 of 3 · Finding the course

Pricing

Clear packages. Worked out with you in advance.

For a service with a healthy margin, one extra customer a month often pays for the management. For online shops, we calculate with your margin, always in advance.

Start

For businesses starting with one channel that want to see results first.

from€110per month

+ one-off setup from €650

Channels
Google Ads or Meta Ads
Tracking
Enquiries or orders
Report
Monthly
Media budget
From €1,000 per monthaveraging €33 a day
Discuss Start

Growth

Recommended

For businesses that want to grow on two fronts at once.

from€211per month

+ one-off setup from €1,250

Channels
Google Ads + Meta Adsor one channel + ongoing SEO
Tracking
Through to the sale, with a dashboardsee which enquiry became a customer
Report
Weekly
Media budget
From €2,000 per monthaveraging €66 a day

Optional: AI SEO, from €450 per month

Discuss Growth

Scale

For businesses that want every channel working together.

from€421per month

+ one-off setup from €2,250

Channels
Google Ads + Meta Ads+ ongoing SEO + AI SEO
Tracking
Server-side trackingserver included
Report
Weekly+ monthly strategy session
Media budget
From €5,000 per monthaveraging €165 a day
Discuss Scale

New to Google Ads? Through our Google Partner status you can get advertising credit from Google: in the Netherlands €360 to €3,600, in Belgium €280 to €1,140, depending on what you spend in the first 60 days. New accounts only; amounts differ per country. As of October 2026, Google sets the terms.

Starting prices, excl. VAT and media budget · You’ll know your final price upfront, after the account check · Online shop: setup + €200 · Cancel monthly See the full price list

Free account check · 20 minutes

In twenty minutes you’ll know where your growth is.

We look at your ads, your website and your tracking, and tell you honestly what we would do first. Even if that’s something other than advertising.

  • Free and without obligation
  • Video call with Aziz or Carlo
  • Confirmed in your calendar straight away
AzizCarlo

You’ll speak to Aziz or Carlo, the people who actually work on your account.

Pick a time now

Choose a day and time. After booking you’ll get an instant confirmation with the link for the video call.

Online booking is temporarily unavailable. Book your account check with the button below or send a WhatsApp.

No time that suits you? Send us a message and we’ll find one together.

Frequently asked questions

No small print.

On contracts, budget and results. Short, honest answers.

We make a plan to reach your goal and carry it out ourselves. First we get to know your business and review your foundation: your ads, your website and your tracking. Then we show you where your growth is and tackle it with SEO, Google Ads, Meta Ads or AI SEO, in the order that pays off most for you.

North is the right direction.

One twenty-minute conversation. Then you’ll know exactly where your growth is.