AI SEO · Generative engine optimization
More and more customers ask an AI assistant first: which specialist to call, or which product to buy. We measure whether your business or product gets mentioned, and make sure it happens more often. No tricks, just honest measurement.
Written by Aziz El M’Kadmi, reviewed by Carlo Robben · Updated on 29 October 2026| Your customer’s question | ChatGPT | Gemini | Perplexity | AI Overview |
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In short
AI SEO, also called GEO (generative engine optimization), makes sure ChatGPT, Gemini and Google AI mention and recommend your business or products. It builds on SEO: pages that answer questions and mentions that AI trusts.
Honest about GEO
A lot gets promised about GEO. Here’s what Google itself says about it, and what we find works in practice.
According to Google, there are no additional requirements or special optimizations needed to appear in AI Overviews or AI Mode.Source: Google Search Central, “AI features and your website”, updated December 2025
How we work
Twenty questions. Four assistants. Every month. We start by measuring, so you know where you stand.
Book your free account checkTwenty of your customers’ questions in ChatGPT, Gemini, Perplexity and Google AI. Plus the check: can AI read your website?
Service, product and FAQ pages that answer the question in the first sentence.
Profiles on comparison sites and in directories that AI uses as a source.
A fixed system for asking satisfied customers for a review.
Details, services and prices consistent on your website and your profiles.
The same twenty questions, every month, in one clear report.
We check this first. On many websites, this is where things already go wrong, before the content even counts.
Sources: Vercel, “The rise of the AI crawler”, December 2024 · Cloudflare, default AI crawler settings, July 2025 and July 2026 · Google Search Central, “AI features and your website”
Who runs your measurement
More and more customers ask ChatGPT first. Is your name mentioned?
Aziz El M’Kadmi, founder · How our approach works
From our own work
No client names, but real figures, with the period and source included.
The spa was mentioned 7 out of 8 times, but not for the only price question: “How much does it cost to rent a private sauna near me?” On our advice, the spa added an FAQ with prices at the end of October.
Gemini with search, 8 fixed questions per business · only compare measurements made with the same toolThe price question that was missed in August now gets an answer with the spa’s own prices in all three tools. In 7 of the 8 answers, Google AI Mode described the spa as a place for massages and treatments, whereas you actually rent a fully private unit. As a result, the spa drops to position 2 to 4 on Google. Next step: sharpen the Business Profile and measure again in December with the same questions.
28 October 2026 · the same 8 questions, each in a new conversation, in Perplexity, ChatGPT with web search and Google AI ModePricing
Start with a baseline measurement. Then decide whether ongoing work is worth it.
Excluding VAT. Ongoing work can be cancelled monthly, with one month’s notice.
See the full price listThree acronyms, one goal: being found when your customer searches or asks.
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Further reading
Free account check · 20 minutes
We look at your ads, your website and your tracking, and tell you honestly what we would do first. Even if that’s something other than advertising.
You’ll speak to Aziz or Carlo, the people who actually work on your account.
Choose a day and time. After booking you’ll get an instant confirmation with the link for the video call.
20 minutes · Google Meet · Central European Time
Then add your name, company, website and goal.
No time that suits you? Send us a message and we’ll find one together.
Frequently asked questions
On GEO, ChatGPT and Google’s AI Overviews. Short, honest answers.
What it is
GEO stands for generative engine optimization: making sure AI assistants such as ChatGPT, Gemini, Perplexity and Google AI mention your business in their answers. It’s the AI counterpart of SEO. Where SEO is about a high position in Google, GEO is about being mentioned in the answer.
One twenty-minute conversation. Then you’ll know exactly where your growth is.
