Aziz El M’Kadmi
Founder · Strategy and growth- Built a car-sales lead platform in Belgium, from concept to launch
- Three years as Senior Account Strategist on behalf of Google
- 120 accounts of business owners and agencies each quarter
Websites and landing pages · the Netherlands and Belgium
Website and landing page design that brings in customers.
Not a business card, but a website that turns visitors into enquiries and bookings. Fast on mobile, readable for Google and AI assistants, ready for ads and tracked from the very first visitor.
Written by Aziz El M’Kadmi · Updated on 29 October 2026Your service, explained in one sentence.
Request your quote
Fast on mobile
Tracked from day one
Ready for ads
In short
How much does it cost to have a website built?
At Northbound, a website of up to five pages starts at €1,950, and a landing page at €750. The price depends on the number of pages, the copy and integrations such as a booking system.
- Landing page
- From €750
- Website up to 5 pages
- From €1,950
- Maintenance
- From €49 per month
- Included
- Copy, tracking, basic SEO
- Custom work
- Booking tool or web app, quoted on request
- Ownership
- The website stays yours
How we work
Built to sell, not as a business card.
The message first. Then the design. We start with what your customer wants to know, not with colours.
Book your free account check- Week 1
First, understand what your customer wants to know
Your goal, customers and competitors. Then a page per service and a clear path to an enquiry.
- Weeks 1 to 2
Copy that gets found
Built on your expertise, written so that Google and AI understand and cite it.
- Weeks 2 to 3
Fast on mobile and readable for AI
Mobile first, fast to load, with the text directly in the HTML.
- Weeks 2 to 3
Tracking from day one
Forms, calls, WhatsApp and bookings, from the very first visitor.
- Week 3 · live
Ready for ads
One landing page per campaign, matching the ad exactly.
- Where needed
Integrations that save time
Booking system, quote form, WhatsApp or your CRM.
Who builds your website
You speak to the people who do the work.
Carlo Robben
Google Ads, Meta Ads and tracking specialist- Strong in remarketing and reading data in Google Ads and Analytics
- Five years on behalf of Google in the Google Ads team for the Benelux
- Top Performer Benelux, Q2 2023
Web designer, freelancer or agency?
Eight questions for any web designer.
A good-looking website is easy. A website that brings in customers is not. These questions show the difference.
What to look forAt Northbound
Who writes the copyThe copy decides whether someone makes an enquiry, not the design.We write the copy, together with you.
Is tracking includedWithout tracking, you don’t know whether your website brings in anything.Tracking is always included in the price.
Speed on mobileA slow website costs you visitors and rankings on Google.Built for mobile first, fast to load.
Built for SEOMaking a website findable afterwards costs more than building it right from the start.A page per service and basic SEO included.
Can AI read your websiteThe crawlers of ChatGPT, Claude and Perplexity don’t run JavaScript.The text sits directly in the HTML, readable for ChatGPT and Google.
Where’s the proofReviews, examples and who you are decide whether someone gets in touch.Reviews, case studies and your team, right where visitors hesitate.
Who owns the websiteA domain and files in the builder’s name make you dependent on them.The domain, copy and files remain yours.
What does maintenance costA low build price with expensive obligations is no bargain.Maintenance from €49 per month, known in advance.
A good ad sends visitors. A good website turns them into customers .
Aziz El M’Kadmi, founder · How our approach works
From our own work
What we built.
No client names, but real numbers, with the period and the source included.
From name and concept to a live lead platform.
- Search terms researched
- 1,177
- Ad groups
- 18
- Real enquiries via Meta
- 537
With a valuation tool, lead forms and an admin area. For every enquiry we store the source, so Google Ads and Meta learn from real enquiries. The keyword research found a gap in the French-speaking Belgian market.
2026 · our own project, enquiries May to October 2026Website migrated, ride requests confirmed automatically.
- Review stars on Google
- 5.0 from 63
- New conversion events
- 5
A notification system for ride requests with an automatic confirmation email in Dutch and English, business email, a restored LocalBusiness schema with review stars, and Consent Mode v2.
As of July 2026 · our own client workA small web app that turns WhatsApp enquiries into tracked bookings.
- Confirmed bookings
- 88
- Value
- €12,829
An in-between screen with a database: the owner confirms every real booking with one click, and it goes back to Google Ads.
3 September to 28 October 2026 · our own tracking systemPricing
How much does it cost to have a website built?
Starting prices, known in advance. Tracking is always included, because a website you don’t track is a website you can’t improve.
Our pricing
Landing page: one page, one goalfrom €750one-off
Website with tracking, up to 5 pagesfrom €1,950one-off
Maintenance and hostingfrom €49per month
Landing page test, two versionsfrom €350per test
Custom dashboard or web appOn quote
Excluding VAT. Copy, tracking and basic SEO are included.
See the full price listWebsite or landing page?
Not every campaign needs a whole website.
| Landing page | Website | |
|---|---|---|
Further reading
