What does marketing cost for my business?

At Northbound, management of Google Ads or Meta Ads starts at €650 per month, plus a one-off setup from €650. Our packages: Start from €650, Growth from €1,250 and Scale from €2,495 per month. Exactly what you pay depends on your media budget and the number of campaigns and markets; you’ll know upfront. You pay your ad budget directly to Google or Meta. Amounts exclude VAT, and you can cancel monthly.

Do you also work in my sector if you don’t have a client there yet?

Yes. On behalf of Google, we worked with businesses from every sector in the Netherlands and Belgium, from construction to education. For a new sector, we start by researching search demand, click prices and seasons. If advertising doesn’t pay off in your market, we’ll tell you honestly.

How do you research a new sector?

In the first week, we find out what your customers search for, when it’s busy, what a click costs and who is already advertising. We do that with figures from Google Keyword Planner, separately for the Netherlands and Flanders. Then we choose which services and channels to start with.

What exactly does exclusivity mean?

Within an area, we work for one business per trade. So we never advertise for two businesses competing for the same customers. How big that area is depends on your sector. In the account check, we first see whether your area is still available.

Do you also work for online shops?

Yes. Our focus is on businesses that want enquiries, bookings or quotes, but we also work for online shops. Then we steer on sales and their value, not on clicks.

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Other sectors

Does Northbound also work for businesses in your sector?

Probably, yes. On behalf of Google, we worked with businesses from every sector in the Netherlands and Belgium. For a new sector, we start with research: what your customers search for, when, and what a click costs. That way you know in advance whether advertising pays off.

Book a free account check See the sectors

Written by Aziz El M’Kadmi · Reviewed by Carlo Robben · Updated on 28 October 2026

Market research · landscapingExample

Search demand per monthartificial grass, garden design, fencing, paving

3,410Enough demand

What a click coststop of page, low to high

€0.60 – €10.41Average

Busiest monthsgarden work in the Netherlands and Belgium

Mar – MaySeasonal

Healthy price per enquiry€1,500 net per job, 2 out of 10 signed

under €100Profitable

Search terms: 150
Source: Google
Ready in: week 1

Advice: start in FebruaryReady for the peak in March

In short

What does Northbound do for businesses in other sectors?

Northbound Marketing is a marketing agency for businesses in the Netherlands and Belgium. We combine Google Ads, Meta Ads, SEO and AI SEO, and in every new sector we start by researching your market, so you know in advance whether advertising pays off.

For: businesses in every sector
Optimised for: enquiries, bookings and sales
Exclusive: one business per trade per area
Channels: Google, Meta, Maps, AI
Region: The Netherlands and Belgium
Start: with research into your market

Sectors

Which other sectors do we work in?

For garden and outdoor living and for removals and transport, we’ve already researched search demand. Open a sector and see what we found. In any other sector, we start with the same research.

Landscapers Artificial grass Fencing Patio covers Paving Garden design

What your customers search for

Search termPer month
artificial grass installation1,300
garden design service880
fence installation cost590
patio cover installation320
garden paving cost320

What usually delivers the most

Google Ads from March to May, when people plan their garden. Scale back outside that period.
Meta with photos of gardens you’ve landscaped yourself, aimed at homeowners in your area.

Where things often go wrong in this sector

The same budget all year, while demand for garden design is four times higher in March than in December.
Lots of enquiries for small jobs like a fence, when you’d rather landscape a complete garden.

Removal companies Ladder lifts International removals Storage Business removals

Also experienced in

Our own clients · no dot: on behalf of Google

Leisure and days out Taxis and transport Cars and mobility Home care Construction and contractors Showrooms Colleges and training Large SMEs

How we approach a new sector

Research first, then advertising.

Even if we don’t have a client in your sector yet, after the first week you’ll know what your customers search for and what it costs to reach them.

Week 1
Market, strategy and plan
Search demand, click prices, seasons and competitors in your area, with figures from Google. We base your strategy and plan on that.
Week 1
Tracking set up right
Every enquiry, call and sale tracked, with its value wherever possible.
Week 1 or 2
First campaigns live
Starting with the services or products with the most value and the most demand.
Monthly
Report in plain language
What came in, what we changed and what we’ll do next month.

Demand calendar

Every sector has its own seasons.

Search demand per month. The darker, the busier. Garden work peaks in March; removal companies are busiest from May to July. If you put your budget on the peak and scale back outside it, you get more out of the same investment.

Search term · per month · countryOctNovDecJanFebMarAprMayJunJulAugSepPeak garden design1,300 · NL + BE per month 1.0k8807201.3k1.6k2.9k1.9k1.6k1.3k1.3k1.3k880 Mar artificial grass installation1,300 · NL + BE per month 5903903207201.0k2.4k2.4k1.9k1.3k1.6k1.3k880 Mar – Apr fence installation cost590 · NL + BE per month 4803903204805901.0k880720590480480390 Mar garden paving cost320 · NL + BE per month 260210170260320720590480320320260170 Mar removal company cost1,000 · NL + BE per month 1.3k1.0k8801.0k8801.0k1.0k1.3k1.3k1.3k8801.0k Oct, May – Jul ladder lift hire1,600 · NL + BE per month 1.0k8807208801.0k1.9k1.9k1.9k1.9k1.9k2.4k2.4k Aug – Sep moving to spain720 · NL + BE per month 880720590880880880880720720720590590 Jan – Apr

Quiet BusySource: Google Keyword Planner, the Netherlands and Belgium combined, October 2025 to September 2026. The busiest month is outlined.

Click price and job value

What a click costs, and what a job is worth.

In these sectors too, a click often costs €1 to €5, and up to just over €10 for artificial grass. That’s not a problem as long as you know what a job brings in. That’s what we steer on.

What a click costs per search term

Search term	Per month		Per click

Top-of-page bid, low to high. Google Keyword Planner, the Netherlands and Belgium combined, October 2025 to September 2026. What a customer costs depends mainly on your landing page and your follow-up.

How much can an enquiry cost?

Not every enquiry becomes a job. Fill in two things.

1. What’s your net profit on an average job?After materials, wages and fixed costs, before marketing.€

2. How many out of 10 enquiries become a job?

Keep an enquiry under€100

Then at most a third of your profit goes on ads and you keep the rest. Your break-even point is €300 per enquiry: if an enquiry costs more than that, you make a loss.

Our services

How you get more customers.

Everything fits together. For each business, we choose what delivers the most, and we don’t start with everything at once. Your first campaigns go live in week 1 or 2.

Google Ads

Get found the moment someone searches for what you offer. A campaign and a dedicated page for each service.

More about Google Ads 02

Meta Ads

Show your work on Facebook and Instagram to people in your area who aren’t searching yet.

More about Meta Ads 03

SEO and Google Maps

At the top of Google Maps, with pages that answer your customers’ questions.

More about SEO 04

AI SEO

Get mentioned when someone asks ChatGPT for a good business in your trade.

More about AI SEO 05

Tracking

Every enquiry, booking or sale tracked, with the value sent back to Google and Meta.

More about tracking 06

Website and landing pages

A website or landing page that turns visitors into enquiries, on mobile too.

More about websites

Exclusivity

One business per trade per area.

We never advertise for two businesses competing for the same customers in the same area. What we learn for you works only for you.

Check whether your area is still available

How big your area is depends on your sector. For a landscaper, it’s their own region; for an international removal company, it’s often the whole of the Netherlands or Flanders.
In the account check, we first see whether your area and trade are still available.
Your figures, search terms and ads never go to a competitor.
Your accounts stay yours, even if you stop.

Who grows your business

You speak to the people who do the work.

Aziz El M’Kadmi

Founder · Strategy and growth

Worked on behalf of Google with businesses from every sector in the Netherlands and Belgium
Three years as Senior Account Strategist on behalf of Google
Own clients in leisure, transport, care and clinics

LinkedIn profile

Carlo Robben

Google Ads, Meta Ads and tracking specialist

Strong in remarketing and reading data in Google Ads and Analytics
Five years on behalf of Google in the Google Ads team for the Benelux
Top Performer Benelux, Q2 2023