Offer
Why does a customer choose you and not the cheaper competitor? You should be able to say that in one sentence.
- Home
- Approach
Approach
How does Northbound work, from first conversation to growth?
First we understand your business, and only then do we advertise. That way your investment goes to customers, not clicks. Below you’ll read exactly what happens in your first month and what you get from us every month after that.
Written by Aziz El M’Kadmi · Reviewed by Carlo Robben · Updated on 29 October 2026In short
How does Northbound work?
We start with a free twenty-minute account check. Then we map out your business, your market and your tracking, and make a plan. For ads, the first campaigns go live in week 1 or 2; for SEO, AI SEO and websites, you’ll know the schedule in advance. Every month you get a report in plain language, and on the larger packages every week too.
- Start
- free 20-minute account check
- Live
- ads in week 1 or 2
- Report
- every month, every week on larger packages
- Contact
- always Aziz or Carlo
- Contract
- cancel monthly
- Our advice
- the first three months
Phase 1 · Understand
Where growth begins.
Ads make a good business bigger, and a weak foundation more expensive. That’s why we look at these eight things first. If something isn’t right, we’ll tell you honestly, even if it has nothing to do with ads.
Website
Fast, on your phone too, with one clear next step on every page.
Visibility
SEO, a complete Google Business Profile and AI assistants that mention you.
Reviews
Enough recent reviews, and a set moment to ask for them.
Follow-up
Answering enquiries and orders quickly. Anyone who asks a question often calls a competitor too.
Delivery
What customers experience after they say yes. That determines your reviews and whether they come back.
Tracking
Knowing which enquiry, booking or sale comes from which channel, with its value.
Channels
Which first, which later, and why. Not everything at once.
Phase 1 and 2 · Understand and build
This is what your first month looks like.
From first conversation to live, in three phases: understand, build and grow.
- Day 1
Free account check
Twenty minutes. We look at your ads, website and tracking, and tell you honestly what we’d do first.
- Week 1 · Understand
Understand, strategy and plan
We get to know your business, your market, your competitors and your goal. On that basis we create the strategy and the plan: which channels, which campaigns and which budget where.
- Week 1 · Build
Tracking first, and your pages where needed
Before anything goes live, we track every enquiry, booking or sale. If your website or landing page needs to be stronger, we tackle that first.
- Week 1 or 2 · Grow
First campaigns live
Starting with the services or products with the most value and the most demand. For SEO and websites, we follow the schedule in the plan. At the end of the month, you get your first report.
Phase 3 · Grow
What you get from us after that.
A report in plain language
Every month, and every week on the larger packages. Enquiries, bookings and sales, with what they cost. No list of clicks and impressions.
What we changed
Which campaigns, keywords and ads we adjusted, and why.
Growth opportunities
Including opportunities outside our services, such as your follow-up, your offer or your reviews. We simply pass those on.
Working together
What we ask of you.
Growth is teamwork. These are the four things on your side that make the difference.
Access
To your ad accounts, your website and your Google Business Profile. Or we set them up together, in your name.
One good conversation
What you sell, to whom, and why customers choose you. That shapes everything that follows.
Fast follow-up
Answering enquiries quickly. The best campaign delivers nothing if nobody calls back.
Honest feedback
Which enquiries became customers and which didn’t. That way we steer on customers, not numbers.
