How does Google Ads work?
From keyword to customer, explained without jargon.
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Insights
Answers to your questions about online marketing.
Short, honest articles about Google Ads, Meta Ads, SEO, AI SEO and tracking. Written by Aziz, reviewed by Carlo, with figures from our own data.
Written by Aziz El M’Kadmi · Reviewed by Carlo Robben · Updated on 28 October 2026From our data
Search demand and click prices per sector.
Measured in Google Keyword Planner, separately for the Netherlands and Flanders.
Sector
Clinics and practices
When patients search, what a click costs and what a new client is worth.
See the figures SectorHome improvement and installation
From home batteries to roofers: search demand and click prices in the Netherlands and Flanders.
See the figures SectorGarden and removals
Seasons, search demand and click prices for garden and outdoor living and for removals.
See the figuresArticles
What we write about.
Topics chosen based on what business owners in the Netherlands and Belgium type into Google most often.
Google Ads
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What’s normal, and why it isn’t the most important number.
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The three things that make the biggest difference.
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Getting found in your own area and in Google Maps.
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Getting mentioned in the answers of AI assistants.
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What stays the same, and what changes.
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What it does, and whether you need it.
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What does advertising on Facebook and Instagram cost?
What a click and an enquiry cost, and where the difference lies.
Coming soonTracking
Calculating ROAS: how to do it
Including your break-even ROAS.
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Less data lost to ad blockers and cookies.
Coming soonGrowth
WhatsApp for business
Enquiries via WhatsApp, and how to track them.
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Why a customer chooses you, in one sentence.
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