Carlo Robben
Google Ads, Meta Ads and tracking specialist- Account Manager for X Ads, after five years on behalf of Google
- Remarketing for online shops on Google, Meta and X
- Top Performer Benelux, Q2 2023
Meta Ads specialist · the Netherlands and Belgium
Meta Ads specialist for Facebook and Instagram.
On Google you catch customers who are already searching. On Facebook and Instagram you reach them earlier, and bring back visitors who haven’t bought yet. For service businesses and online shops. We steer on enquiries and sales, not likes.
Written by Carlo Robben, reviewed by Aziz El M’Kadmi · Updated on 29 October 2026
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In short
What does a Meta Ads specialist do?
A Meta Ads specialist shows your business to new customers on Facebook and Instagram, and brings back people who already knew you but haven’t bought or got in touch yet.
- Pricing
- From €650 per month
- Media budget
- From €1,000 per month, averaging €33 a day
- Channels
- Facebook and Instagram
- Visuals
- From €250 per set
- Contract
- Cancel monthly
- Account
- Stays yours
How we work
Facebook and Instagram advertising, outsourced.
First measure and test. Then scale up. If your account is already running, we take it over immediately.
Book your free account check- Week 1
First understand your business
Your customers, your margins and your goal. Based on that, we choose audience, offer and budget.
- Week 1
Tracking before the first campaign
Pixel and Conversions API track enquiries and sales, with their value.
- Week 1 or 2
Visuals that stop the scroll
In your brand style, with your own photos and videos, for feed, Stories and Reels.
- Week 1 or 2 · live
Campaigns that fit your goal
Forms for enquiries, or your product catalogue for online shops.
- Weekly
Testing every week, a report every month
Visuals, copy and audiences tested against each other. What works gets more budget.
- Ongoing
Bringing back people who already looked
Anyone who viewed your website or products sees exactly that offer again.
Who manages your account
Two specialists with experience on behalf of Google.
Aziz El M’Kadmi
Founder · Strategy and growth- Compared Meta’s figures with the actual lead database: 537 real enquiries instead of 1,510
- Three years as Senior Account Strategist on behalf of Google
- 120 accounts of business owners and agencies each quarter
Specialist, freelancer or agency?
Eight questions for any Meta Ads specialist.
Likes and reach are easy to buy. Customers aren’t. These questions show what someone steers on.
What to look forAt Northbound
Who does the workExperience lies with the person, not the agency.Carlo or Aziz, personally.
Strategy before campaignsIf you don’t know the customers, margins and goal, you steer on the wrong thing.Strategy and plan first, then campaigns.
What they steer onLikes and reach are cheap. Enquiries and customers are what count.We steer on enquiries and sales, and what every euro brings in.
TrackingWithout the Conversions API, Meta misses some of your enquiries.Pixel and Conversions API before the first campaign.
Who makes the visualsThe visual decides whether someone stops scrolling.Visuals in your brand style, with your own material.
Quality of enquiriesCheap enquiries that never become customers cost you money.We check the quality and adjust.
OwnershipIf the account is in the agency’s name, you lose everything when you stop.Business account and ad account stay yours.
ContractA long contract protects the agency, not you.Cancel monthly, one month’s notice.
Meta learns from every conversion you pass on. We make sure those are real customers .
Carlo Robben, Google Ads, Meta Ads and tracking specialist · How our approach works
From our own work
What Meta Ads delivered for clients.
No client names, but real figures, with the period and source included.
Meta reported 1,510 leads. We reported the 537 real enquiries.
- Real enquiries via Meta
- 537
- Cost per real enquiry
- €6.64
- Enquiries per month
- 6–9 without, 131–281 with ads
€3,567 spread across 10 campaigns, with private individuals and businesses kept separate. In August and September the ads were switched off: in those months, 6 and 9 enquiries came in.
May to October 2026 · Meta Ads Manager and lead databaseWhy you can trust usOfficial Google PartnerEight years combined on behalf of Google in the Google Ads teamCancel monthly, no annual contract
Pricing
What does advertising on Facebook and Instagram cost?
Two amounts: your media budget, which you pay directly to Meta, and the investment for our management. Meta usually charges per 1,000 times your ad is shown. What that costs depends on your target audience and the time of year: around the holidays it’s more expensive.
Your investment for management
Meta Ads management, one channelfrom €650per month
One-off setup: strategy, plan, tracking and campaignsfrom €650one-off
With Google Ads added (Growth package)from €1,250per month
Ad visuals, set of 4 to 6from €250per set
Video editing for Reels and Storiesfrom €150per video
What determines your investment
- Your media budget
- The number of campaigns, services or products
- The number of markets and languages
- Your product catalogue, for online shops
- The complexity of your tracking
- Weekly or monthly report
You’ll know your final price after the free account check, upfront and in writing.
Excluding VAT and media budget. Cancel monthly, with one month’s notice. Media budget from €1,000 per month, averaging €33 a day.
See the full price listMeta Ads or Google Ads?
They do different things. Together they catch your customer at every moment.
| Meta Ads | Google Ads | |
|---|---|---|
Further reading
