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SEO specialist · the Netherlands and Belgium

SEO specialist for Google and AI answers.

We make sure customers find you on Google, in Google Maps and in the answers from ChatGPT and Gemini. With a website that’s technically sound, pages that answer their questions and reviews that build trust. For service businesses and online shops: from your service pages to your category and product pages.

Book your free account check What does SEO cost?
Written by Aziz El M’Kadmi, reviewed by Carlo Robben · Updated on 29 October 2026
your service + area
AI Overview
yourbusiness.com
Your businessGoogle Maps · in your area
yourbusiness.com › services
Your service, answered in one sentence
yourshop.com › office-chairs
Office Chair Ergo
★★★★★€349In stock
Found in three placesExample
Where your customer looks2026
  • AI Overview at the top
  • Google Maps
  • Regular search results

In short

What does an SEO specialist do?

An SEO specialist makes sure your business is found on Google, in Google Maps and in AI answers, without you paying per click. They do this through technical work, content and trust: the three pillars of SEO.

SEO audit
From €750
Ongoing
From €950 per month
Local SEO
From €395 per month
Results
After 3 to 6 months
Contract
Cancel monthly
Content
Stays yours

How we work

Outsourcing SEO, built on Google’s three pillars.

Foundations first. Then further progress every month. Expect three to six months for clear results.

Book your free account check
  1. Weeks 1 to 2

    Audit and plan first

    Your business, your customers and your competitors. An audit shows what will deliver the most.

  2. Month 1

    Technically sound

    Speed, indexing and structure, so Google can read your pages.

  3. Weeks 1 to 2

    Keywords with buying intent

    What your customers actually type, per service, product and area.

  4. Month 2

    Pages that answer questions

    Service, sector and product pages that answer the question in the first sentence.

  5. Month 1 onwards

    Local presence and trust

    A complete Google Business Profile, reviews and listings that suit you.

  6. Monthly

    Tracking and advice

    Rankings, visitors, enquiries and AI mentions, with the next step.

Who works on your visibility

You speak to the people who do the work.

Aziz El M’Kadmi, founder of Northbound Marketing

Aziz El M’Kadmi

Founder · Strategy and growth
  • Carried out technical SEO audits, such as a crawl of 63 pages and 29 blog posts
  • Three years as Senior Account Strategist on behalf of Google
  • 120 accounts of business owners and agencies each quarter
LinkedIn profile
Carlo Robben, specialist at Northbound Marketing

Carlo Robben

Google Ads, Meta Ads and tracking specialist
  • Strong in remarketing and reading data in Google Ads and Analytics
  • Five years on behalf of Google in the Google Ads team for the Benelux
  • Top Performer Benelux, Q2 2023
LinkedIn profile

SEO specialist, freelancer or agency?

Eight questions for any SEO specialist.

SEO is hard to check. These eight answers quickly show who you’re dealing with.

What to look forAt Northbound
Who does the workExperience lives in the person, not in the agency.Aziz or Carlo, personally.
Audit first, then executionWithout an audit, you write content on gut feeling and miss technical errors.An audit and plan first, only then content and technical work.
A guaranteed first positionNobody can guarantee a first position in Google. Google says so too.We don’t promise rankings, but we do promise a plan and honest tracking.
Who writes the contentGoogle rewards pages that show real experience, not generic copy.We write together with you, based on your expertise.
How links come aboutBought links can harm your website.No bought links. Only genuine mentions.
What gets measuredRankings say little. Enquiries and sales say everything.Rankings, visitors, enquiries and sales, every month.
OwnershipContent and accounts in the agency’s name are lost when you stop.Content, Search Console and business profile stay yours.
ContractSEO takes time. A long contract only protects the agency.Cancel monthly, with one month’s notice.

Google rewards whoever answers best, not whoever shouts loudest.

Aziz El M’Kadmi, founder · How our approach works

From our own work

How we look at a website.

No client names, but real numbers, with the period and the source included.

Escape room · technical audit

63 pages and 29 blog posts crawled. This is what we found.

Outdated prices, duplicate English pages, an internal tool that was showing up in Google, broken email links, empty pages and a coronavirus page that is still live. The client’s web agency is carrying out the improvements, so we don’t show a result here.

2026 · our own crawl
Why you can trust usNo bought links, no promised rankingsEight years combined on behalf of Google in the Google Ads teamCancel monthly, no annual contract

Pricing

What does SEO cost?

Starting prices, worked out with you in advance. You don’t pay per click or per hour.

Your investment for SEO

SEO audit with a plan ordered by impactfrom €750one-off
Google Business Profile setup€295one-off
Local SEOfrom €395per month
Ongoing SEO, with 2 pages a monthfrom €950per month
Single SEO page or piece of copyfrom €195per page

Excluding VAT. Ongoing services can be cancelled monthly, with one month’s notice.

See the full price list

SEO or Google Ads?

Not either-or. But there is a difference in speed, cost and what lasts.

SEOGoogle Ads
Read more about Google Ads

Further reading

Stronger in combination. And by sector.

Works well with SEO

AI SEOGetting mentioned in ChatGPT and Google AI builds on good SEO. WebsitesA fast website with a page per service makes SEO easier. Google AdsEnquiries within weeks, while you build up your SEO.

SEO for your sector

Clinics and practicesMore booked treatments, with the value of every booking sent back to Google and Meta. Home improvement and installationMore signed quotes for installers and renovation companies, without shared leads. E-commerce and other sectorsAn online shop or another sector? We start by researching your market.

Free account check · 20 minutes

In twenty minutes you’ll know where your growth is.

We look at your ads, your website and your tracking, and tell you honestly what we would do first. Even if that’s something other than advertising.

  • Free and without obligation
  • Video call with Aziz or Carlo
  • Confirmed in your calendar straight away
AzizCarlo

You’ll speak to Aziz or Carlo, the people who actually work on your account.

Pick a time now

Choose a day and time. After booking you’ll get an instant confirmation with the link for the video call.

20 minutes · Google Meet · Central European Time

Then add your name, company, website and goal.

Book my free account check

No time that suits you? Send us a message and we’ll find one together.

Frequently asked questions

Questions about SEO.

The questions business owners type into Google most often. Short, honest answers.

AzizCarlo
Question not listed?Book an account check

What it costs

At Northbound, the investment for ongoing SEO starts at €950 per month, and for local SEO at €395 per month. With ongoing SEO, we keep your technical side up to date and write two new pages or articles a month. With local SEO, we take care of your business profile, listings and a fixed system for reviews. Amounts exclude VAT and you can cancel monthly.

How it works

Choosing and outsourcing

Webshops

Your website

North is the right direction.

One twenty-minute conversation. Then you’ll know exactly where your growth is.

Book your free account check with Aziz or Carlo