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Cookie statement
Which cookies we use and how to change your choice. Last updated 29 October 2026. This is an English translation; in case of differences, the Dutch version prevails.
What are cookies?
Cookies are small files that a website places on your device. Some are necessary to make the site work. Others help us measure how the site is used and which ads work. We only place those with your consent.
Which cookies we use
| Type | Provider | Purpose | Retention | Consent |
|---|---|---|---|---|
| Necessary | Northbound Marketing, Cloudflare | Remembering your cookie choice and securing the site | Cookie choice 12 months, security 30 minutes | Not required |
| Analytics | Google Analytics | Measuring how visitors use the site, such as pages visited (_ga, _ga_*) | Up to 2 years | Yes |
| Advertising | Google Ads | Measuring which ad led to an appointment (_gcl_au) | 3 months | Yes |
| Advertising | Meta | Measuring which ad led to an appointment, and showing relevant ads (_fbp) | 3 months | Yes |
We use Google Consent Mode v2. If you do not give consent, Google Analytics and Google Ads do not place any cookies. Google can then only receive anonymous signals, without cookies and without data that can be traced back to you.
Changing your choice
You can change your choice at any time via the “Cookie settings” link at the bottom of every page. You can also delete cookies in your browser settings.
Want to know more?
Read our privacy statement, or send an email to aziz@northboundmarketing.ai.
